Projecten & Case Studies van Immersive Exerpiences, HXTN Studios Rotterdam

OUR WORK

SELECTED WORK

& ARCHIVE.

Global brands, immersive experiences, and confidential builds from concept to physical reality.

IN PROGRESS1
PROJECT NAMECLIENTDESCRIPTIONTIMELINESTATUS

Dromen van Dordt

Concept, Idea, Creative & Development

Bibliotheek AanZet

An immersive democratic experience transforming a public library into a living, participatory installation.

2026

IN PROGRESS

Pepsi Slope Challenge

Concept, Idea, Creative & Development

Pepsi.co & Vrumona

A VR snowboarding game that turns every run into a playful race. Fast runs. Big laughs. Real competition.

2025 – 2026

DEPLOYED

L'OYÉ Eye Scan Makeup Match

Concept, AI & Development

L'OYÉ

First-of-its-kind iris-scanning tool that extracts your eye's dominant colors and instantly curates a bespoke makeup palette — built into a shipping container in Eindhoven.

2025

COMPLETED

M&M Game at Shanghai Airport

Concept, Idea, Creative & Art Direction

M&M · HH Global

Immersive forced-perspective game experience deploying at one of the world's busiest airports.

2025

COMPLETED

GM Europe Flagship Store

Creative, Strategy & Design Direction

GM

GM's first retail flagship in Europe in over a decade a landmark experience for the EV era.

2024

COMPLETED

33 additional entries