PEPSI SLOPE CHALLENGE

We teamed up with Pepsi and SnowWorld to create a VR snowboarding game that turns every run into a playful race for the top score.

Client

Pepsi.co & Vrumona

Year

2025

Location

Netherlands

Status

COMPLETED

[ SERVICES ]

Concept & IdeaCreative DirectionUX DesignUI DesignExperience DesignVR Game DevelopmentPhysical BuildHardware

[ THE CHALLENGE ]

Pepsi wanted to stand out at winter activations, not just hand out cans, but create a moment people would talk about long after the event ended. The challenge: design something that feels genuinely fun, infinitely replayable, and visually unmissable in a crowded event space.

THE CONCEPT

Transform a classic sampling moment into a VR snowboarding game that turns every run into a playful race for the top score.

THE BUILD

A custom "Pepsi Slope Challenge" world with SnowWorld-inspired obstacles: ski gates, ice karts, and rope climbs all with a Pepsi twist. Players sign up on an iPad and get called in when they are ready to ride.

THE MOMENT

Fast runs. Big laughs. Real competition. A solo headset moment turned into a public event, every run cheered on by the crowd.

[ THE APPRAOCH ]

We designed the Pepsi Slope Challenge as a full-immersion VR snowboarding experience. Players strap in, grab the controller, and are transported to a Pepsi-branded mountain, vibrant red and blue runs, gates, pepsi-hot air balloons, massive cans and pepsi post mix waterfalls alongside jump zones, and a leaderboard that keeps everyone competitive.

To make it a shared experience, we integrated an iPad signup process and a double live-feed screen so the crowd could cheer on the "live" run.

We engineered the difficulty curve to be instantly accessible but deeply replayable, if you are good enough the first run is your best, if not come back and try again to beat your score and find new pepsi desings to see

002

0,5 min

Average play duration

Would play again

0×

Avg. replays per session

Custom built

[ THE PROJECT ]

The custom "Pepsi Slope Challenge" world — SnowWorld-inspired obstacles, ski gates, ice karts, and rope climbs with a Pepsi twist.

Players sign up on an iPad and get called in when a VR headset opens — keeping the energy high throughout the queue.

Join and win

The live-feed screen turned the crowd into an audience, making every solo run a shared spectacle.

Fast runs. Big laughs. Real competition — deployed across 8 SnowWorld venues and the Hague winter market.

The slope challenge - pick as many cans or caps

Custom play

Scroll

[ THE RESULT ]

A roadshow across 8 SnowWorld venues and the Hague winter market. We turned a solo headset moment into a public competition filled with fast runs, big laughs, and real brand engagement.

CUSTOM RAMP TOOL

CUSTOM LIFT TOOL

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