About HXTN Studios, Immersive Experiences Rotterdam

[ THE STORY OF HXTN ]

HXTN BORN FROM

HOXTON STREET.

Where the history of showmanship meets the innovation of the future.

[ THE STORY OF HXTN ]

EST. 2023
ROTTERDAM, NL
51.9244°N, 4.4777°E

Born under the smoke of Shades.

Before Rotterdam, home was a flat on Hoxton Street, right above the food truck, with the smell of jerk chicken and scotch bonnet drifting up through the window most nights. Howl at the Moon was our local. The street where we had Hoxton Hall down the road, one of the last surviving victorian music halls in London, and the birthplace of the Toy Theatre.

This is the street where the spectacular started, and where it kept going.

It's the street that gave us our friends, our voice, and a name. HXTN is shorthand for Hoxton. A place with over a century of showmanship in its bones, and an instinct for what's next baked in just as deep.

That's the energy we carry. From Hoxton to Rotterdam, into every project we make.

17+

Years in the field

50+

Projects delivered

3

Continents

HOW WE WORK

[ WHAT WE DO ]

01

Concept

Concept Ideation & Creative Direction

We start with the moonshot: ours, yours, or somewhere in between. The job at this stage is to find the idea worth building before anyone argues about how to build it.

02

Strategy

Brand & Experience Strategy

We define the narrative and the journey before a single pixel is designed or a nail is hammered.

03

Design

Spatial & Interaction Design

Every touchpoint, physical or digital, is crafted to feel natural, beautiful and inevitable.

04

Build

Technology & Production

Fabrication, Hardware & Software Cabinets and code. We fabricate the object, engineer the hardware, write the software. One team, end to end.

Experience DesignSpatial StorytellingXR & PhygitalRetail ActivationInteractive InstallationsConcept DevelopmentArt DirectionThe Phygital BuildInnovation StrategyExperience DesignSpatial StorytellingXR & PhygitalRetail ActivationInteractive InstallationsConcept DevelopmentArt DirectionThe Phygital BuildInnovation StrategyExperience DesignSpatial StorytellingXR & PhygitalRetail ActivationInteractive InstallationsConcept DevelopmentArt DirectionThe Phygital BuildInnovation StrategyExperience DesignSpatial StorytellingXR & PhygitalRetail ActivationInteractive InstallationsConcept DevelopmentArt DirectionThe Phygital BuildInnovation Strategy

[ WHAT WE BELIEVE ]

01

Spectacle with substance.

We don't create noise. Every experience we build is rooted in a story that matters, to the brand and to the audience.

02

Physical and digital are one.

The future of digital storytelling is physical. We live in that boundary and we push it every day.

03

The audience is the protagonist.

People don't want to be talked at. They want to be part of the story. We design for participation, not observation.

04

Every project starts from scratch.

We assemble a different team for every brief, specialists matched to the work, not retrofitted to it. If we've done something similar before, that's a reason to do something different.

[ 51.9244°N, 4.4777°E ]

ROTTERDAM

That's the energy we carry. From Hoxton to Rotterdam, into every project we make. Showmanship & storytelling in the bones, eye on what comes next.