HXTN Studios, Immersive Experience Studio, Rotterdam
HXTN

an immersive storytelling studio based in rotterdam

[ STUDIO, ROTTERDAM ]

We build the

stories people

REMEMBER.

[ STUDIO, ROTTERDAM ]

EST. 2023
ROTTERDAM, NL
51.9244°N, 4.4777°E

ORIGIN — HOXTON, LDN
51°31'53.3"N 0°04'48.3"W

We are the makers and creators of immersive storytelling experiences designed to strengthen the connection between your brand and your audience.

By blurring the lines between physical and digital storytelling, we create moments that resonate and leave a lasting impression.

Whether it's a global retail flagship, a museum hall, or a bespoke activation, we bridge your space and your visitors.

HXTN
17+

Years in the field

3

Continents active

100%

Custom built

[ TRUSTED BY LEADING BRANDS ]

NNikePPepsiKKPNPPorscheHHeinekenSSamsungKKLMRRitualsTTommy HilfigerFFoot LockerCConverseCCalvin KleinNNikePPepsiKKPNPPorscheHHeinekenSSamsungKKLMRRitualsTTommy HilfigerFFoot LockerCConverseCCalvin KleinNNikePPepsiKKPNPPorscheHHeinekenSSamsungKKLMRRitualsTTommy HilfigerFFoot LockerCConverseCCalvin KleinNNikePPepsiKKPNPPorscheHHeinekenSSamsungKKLMRRitualsTTommy HilfigerFFoot LockerCConverseCCalvin Klein
VViaplayRRabobankSSCANIATTommy JeansGGongChaAAPCOAVVrumonaRRoyal KaakBBeatboxGGMHHH GlobalMM&M GlobalVViaplayRRabobankSSCANIATTommy JeansGGongChaAAPCOAVVrumonaRRoyal KaakBBeatboxGGMHHH GlobalMM&M GlobalVViaplayRRabobankSSCANIATTommy JeansGGongChaAAPCOAVVrumonaRRoyal KaakBBeatboxGGMHHH GlobalMM&M GlobalVViaplayRRabobankSSCANIATTommy JeansGGongChaAAPCOAVVrumonaRRoyal KaakBBeatboxGGMHHH GlobalMM&M Global

How we

work

For every project, we bring together a team of senior specialists from our trusted network

the right people for the brief, not whoever happens to be on payroll. You get agency accountability with boutique specialist execution.

Read how we work

[ SELECTED WORK ]

Projects

View all
01

Dromen van Dordt

Immersive ExperienceBibliotheek AanZet
2026
02

Pepsi Slope Challenge

VR Game · ActivationPepsi.co & Vrumona
2025
03

L'OYÉ Eye Scan Makeup Match

Machine Learning · OOHL'OYÉ
2025
04

M&M Game at Shanghai Airport

Spatial Game · XRM&M · HH Global
NDA2025
05

GM Europe Flagship Store

Spatial Design · TechGeneral Motors Europe
2024

The future is
together

We believe in a world where magical and unforgettable immersive experiences bring people together.

In a world of digital noise, we create moments that resonate, stick, and leave a lasting impression.

[ WHAT WE DO ]

A spectrum of services: blending creative thinking, cutting-edge design, and technology.

01

THE WHY

Experience Design & Strategy

Before a pixel is designed or a nail is hammered, we architect the story. We shape how a brand lives in a physical space from global flagship stores to public halls.

Experience Design & Strategy
Experience Design & Strategy

[ OUR DOMAIN ]

From Retail,

city halls and museums,

we take complex information and turn it into a physical journey.

We move people from "browsing" to "understanding" through interactive storytelling that makes history and technology feel alive.

HXTN

If they're just

looking, they're

already leaving.

We take the high-octane energy of retail and bring it to public spaces. Whether it's a City Hall, a Library, or a Museum, we don't do "displays", we build experiences.

We turn static info into interaction and dry information into a physical discovery.

By using the same "stopping power" we use for global brands, we get citizens and visitors to actually participate in the story of their city. No more "Do Not Touch" signs. Touch everything.

OUR VALUES

[ WHAT DRIVES US ]

01

Win-win projects

We only win if the brand and the audience do.

02

Always custom

No templates. Every project is a bespoke response to a brand story. Never the same trick on repeat.

03

End-user central

We build for people, not for awards. If it's not fun or useful, it's a fail.

04

Reliable

With 17+ years in the field breaking and building tech, we know what actually works in the real world.

05

No Bullsh*t

Honest, straightforward, and focused on delivery. We say what we do, and we do what we say.

This is what we do

Experiences
that feel
like
magic.

Immersive · Phygital · Memorable

[ START A PROJECT ]

Let's build the

future together.

Ready to turn your audience into participants?

Whether it's a flagship store, a city hall, or a global event, let's create a moment that sticks.

GET IN TOUCHVIEW PROJECTS
Experience DesignSpatial StorytellingXR & PhygitalRetail ActivationInteractive InstallationsConcept DevelopmentArt DirectionThe Phygital BuildInnovation StrategyExperience DesignSpatial StorytellingXR & PhygitalRetail ActivationInteractive InstallationsConcept DevelopmentArt DirectionThe Phygital BuildInnovation StrategyExperience DesignSpatial StorytellingXR & PhygitalRetail ActivationInteractive InstallationsConcept DevelopmentArt DirectionThe Phygital BuildInnovation StrategyExperience DesignSpatial StorytellingXR & PhygitalRetail ActivationInteractive InstallationsConcept DevelopmentArt DirectionThe Phygital BuildInnovation Strategy